Launched in 2005 in the United States, Coca Cola Zero arrived in France 2 years later. Riding on the success of Coca Cola Light, the brand then wants to target a male clientele, offering a product whose flavor approaches that of classic Coca Cola but without the calories. To succeed in this taste bet, the citric acid in Coca Light is replaced by sodium citrate. Considered the biggest commercial launch of 2007, Coca Zero has also won over women, who represent 40% of its consumers