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How brand grow marketing don't know
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Corner Bookstore
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12Followers
Corner Bookstore
0%Fulfilment Rate
0Rating
12Followers
Item Description
- How Brands Grow: What Marketers Don’t Know (audiobook) was voted AdAge’s Most-Recommended Marketing AudioBook of 2013.
- This audiobook offers evidence-based solutions to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising actually works, what price promotions really do and the way loyalty programs really affect loyalty. How Brands Grow presents decades of research in a style that’s written for advertising and marketing professionals to grow their brands.
- It’s the first audiobook to present these laws in context and to explore their meaning and application. Probably the most distinctive element to this book is that the laws presented are tried and tested; they’ve been found to hold over various conditions, time, and countries. That is contrary to most marketing texts and certainly, much data provides evidence that a lot of modern marketing theory is far from soundly based.
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